November 5, 2015 is the day we are all waiting for. The highly anticipated
Balmain x H&M collaboration is coming out! Get ready for the #HMBalmaination madness! And now, that we have a little bit of time left before the big reveal, let's find out why this collection is so special. We will break down the most important highlights of the entire campaign in one article.
You must be living under a fashion-proof rock if you did not know that since 2004, H&M seasonally delivers collections in cooperation with guest-designers: couture brands and the biggest celebrities. Beyoncé Knowles as “
Ms. Carter in H&M", Anna Dello Russo's accessory collection, and retro pieces by Lana del Rey. Last year it was Alexander Wang's turn. This sporty collection for men and women was a huge success and immediately sold out everywhere! We can see it coming with Balmain as well.
Let's get down to business.
Balmain collection for H&M was announced in the begging of summer during the Billboard Music Awards by the creative director himself. Young talent Olivier Rousteing, accompanied by two gorgeous models (Kendall Jenner and Jourdan Dunn) revealed two looks from the upcoming collection. Their appearance caused a vast wave of excitement and on all forms of social media.
This is what
Olivier Rousteing had to say: “I'm an H&M boy, an H&M generation. I was getting the clothes from the store, waiting for two-three hours to get it. So I know the excitement, that can happened to people in the world. That is something amazing. Balmain is a luxury brand and really exclusive. Pushing the concept of diversity and communicating with the world, thanks to H&M, that is this huge platform. Joining it with Balmain – means creating an entire nation. And I think, that #HMBalmaination is a symbol of togetherness. I want to talk to my generation: this is my main aim as a designer."
The designer has always stayed true to the brand's DNA, turning it into a pop culture phenomenon with the help of massive stars like Kim Kardashian, Kendall and Kylie, Kanye West, Rihanna, Gigi and Bella Hadid.
The big reveal was followed by some spectacular teasers, look book and price list. The first campaign features our beloved supermodels and “it girls" Gigi Hadid, Kendall Jenner, Jourdan Dunn, looking fierce in a subway car. They are wearing some of the most eye-catching pieces from the collection, while their male counterparts are sporting sophisticated jackets that look very similar to the original Balmain ones.
Just before the NY fashion performance we saw an off-duty behind the scenes video of Kendall with a bunch of dancers and Olivier himself, busting a viral whip and nae nae move. Trendy music, modern dancing, and fresh faces of the industry – everything felt so youthful and relaxed, yet breathing the sexy couture that Balmain is known for.
st was a special day for Balmain fans. The expansion of the #Balmainarmy to #Balmaination was officially proclaimed by the Balmain x H&M fashion show in New York City. The lucky attendants of the launch party not only got to see the beautiful brand ambassadors in the most anticipated clothes of this fall, but also witness Backstreet Boys' special reunion and have the time of their lives. The party was kicked off by the crazy dancing of a great number of performers, dressed in all Balmain x H&M. Later on, supermodels “crashed" the runway in fabulous gowns from the forthcoming collaboration, keeping guests on the edge of their seats. Kendall opened the show and Gigi closed it.
The front row was also worth admiring. Kylie Jenner, Alexa Chung, Amy Astley, Lena Perminova and others.
The Backstreet Boys totally killed it with their 90's throwback performance.
What to buy?
If you are a little overwhelmed with the Bal-madness and not sure what to purchase, we certainly will get you back on track.
Even though, the collection is supposed to be the affordable version of Balmain, it still has some pretty expensive pieces.
The prices are ranging from $34.99 for a logo t-shirt to $649 for hand-beaded dress.
All the clothing items that feature rich embroidery and jewellery pieces are believed to be made out of the finest fabrics and materials: suede and leather.
Here are some of our favorite items from the men's section
H&M collaboration cannot make us any more excited! Glorious presentations and people's eactions have already made it clear, that the goodies will not be available in stores for long. If you want to lay your hands on some of these stunning Balmain designed pieces, you might have to break your piggy bank or just catch not so pricy accessories and t-shirts online and in exclusive stores.